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They say when the guns roar the muses are silent. It’s true. War is bewildering. Shocking. Can I really continue to write about networking, business, education and a brighter future today?

Can I do it and stay clear of politics? Can I continue my writing and my startup development and ignore the current affairs?

Well, not quite. But I will do my best… My muses aren’t at their best, and so what’s left is to share some fractions of thought.

What if education was different there? What if kids, of all ages, where given superior education, allowing them to develop professionally? What if education was to concentrate on such topic as global preservation and local development? What if Iran and Syria would allocate budget to schools, computers, teachers, universities, campuses, lawns, school equipment, books and crayons in stead of missiles?
What if?

In my mind kids from schools in Gaza do field trips in Jaffa, Haifa and visit the children’s museum in Holon. Kids from schools in Tel-Aviv do field trips to Gaza beach to explore nature and visit sites in Bethlehem. This could be the best place on earth to live in!

How I wish I could somehow contribute to the education of this region’s kids. Kids, really, want to play, socialize and study. They want to grow, develop and make friends. I’d just like to connect them all to one net, and study math together. Or history, geography, literature, poetry. And open discussions, calm and pleasant about anything: from football to fashion. And sing together. There’s such a huge potential here. Look!

And one more thought, the very basic thought that nags me all the time:
WHY?

Camping for success

I am now beginning to write the script for my venture’s demo. I have been writing so many documents, presentations, scripts, plans and specification for the past two months, and yet, it feels like the business isn’t moving. Nothing grand has happened.

Except for the global financial crisis.

This leads me to wonder not only of my venture but also of startup companies all over. Obviously there are going to be fewer investments worldwide. Priorities will change. Bread and butter will always come first. Now I need to start thinking of my venture’s connection with bread and butter.

And yet, among these worries, I got a Facebook message last night from “the co ils“, announcing that Seedcamp is coming to Israel for a mini-seedcamp event, to fish for the most promising technological startups here. Those 5 happy entrepreneurs who win the final European competition get seed investment and very valuable mentoring.

The Seedcamp program is similar to the Ycombinator and to the recently established TechAviv .
They offer a great opportunity for early seed companies who get, not only a small amount of money but also active mentoring. The active ingredient is the problematic one. All three require that the winning entrepreneurs will move for a period of 3 months to another location for that seed stage, in which they are to be guided and connected with relevant sources. Seedcamp require a move to London, UK. Ycombinator offer either the bay area in the winter or Cambridge (US) in the summer and TechAviv talk about NYC.

All three seed investment bodies assume that a startup entrepreneur can do it. Detach from everything, family, home, friends, office, and move for a period of 3 months and all in the name of the business’ success.

If I am not willing to ditch my kids and husband for 3 months, does that mean that I am not a devoted enough entrepreneur? Or does it mean that I am both a mother and an entrepreneur?

I think it means I’ll have to work harder by myself and it will probably take longer.

The LinkedIn Connection

At the beginning, there was LinkedIn. One of the first social networks. One of the first business social networks. Definitely my first social network.

While the idea of networking was made quite clear by LinkedIn right from the beginning, it didn’t feel like much of a social tool. Everything was so still. It wasn’t until the dynamics of Facebook took over, that the LinkedIn people started to evolve.

So after expanding my business social network greatly through Facebook and Meetup, crowning the Ning networks as best sources for what I needed, ignoring the not very useful (for me) Xing, looking down at the snobs’ network ASW which won’t endorse socializing, toying a little with Twitter and trying to figure out why Pulse, I came back to LinkedIn.

Inch by inch they adopt more and more ideas from Facebook. One of the best adoptions – the groups. Early on I established the “Israel Hi-Tech Entrepreneurs Wherever” group and it’s got some really interesting members now, all willing to share their experience in establishing hi-tech global companies, being Israeli, here or there.

Unlike Ning, where every group sharing an interest is a totally separate network, with different site structure and members, here, on LinkedIn, all the groups do belong to one big network – the LinkedIn. All groups look the same, and surprisingly, the fact that they are not personalized (other than the group’s logo) actually helps to manage with several groups:
All relevant messages go into the same LinkedIn inbox. It’s on the same site that I can find pretty comprehensive and relevant information about the people who contribute from their knowledge to the groups’ discussions.

The best thing, really, is the ability to connect with total strangers not for the sake of creating the Guinness-Book-Of-Records longest contacts list, but for real relevant professional exchange of information, knowledge and expert opinions.

So I joined a couple of new groups, got replies to really important questions, and found some new friends from really ‘exotic’ countries, whom I never could have found had it not been for this groups method.

(More about my new found friends will follow)

So, OK. I finally did it. Registered and immediately started to explore. Trying to talk to all characters I meet I discovered very quickly that I need to get a job. My husband could say that too, since I have been playing hours per day… But to justify, well, playing is part of my job now. Ha! Lucky me!

So I started to explore second life jobs and discovered the best job ever: you are being paid just to go and visit places. Isn’t this a fantastic advertising trick? I haven’t started this job yet, because I need to be “at least 3 weeks old” and I am only 3 days old. But I think it’s going to be very nice. After all, isn’t this why I am there?

Well, not quite. The main reason that brought me there, apart from plain curiosity, is the desire to learn how to apply the virtual world techniques into education.

I got this idea after watching a presentation by Sarah “Intellagirl” Robbins (click here to view, I am referring to slide 65), where she describes her experience in educating students on a social situation they might never have experienced if it hadn’t been for Second Life.Slide65, Sarah Robbins\' Presentation

Seems like I have a long long way to go before I can create a situation like that, but really, it is interesting to find out what other things you can teach with Second Life that you could never have taught before.

What will I be?

Last night my 6 year old son, Yonatan, made a dramatic announcement. “I decided I will not be a chef”, he said completely seriously, as seriously as he made the original announcement about a year ago. “But I am worried,” he added, “I don’t know what will I be when I grow up”.

I was amused, of course, and ran through some memories. My 11 year old was asked when he was 4 “what do you want to be when you grow up?”, and he seriously said “A tiger”. About 3-4 years later he announced “I will be an inventor”, and when I asked him what kind of inventions he is planning he said “I don’t know, I will be a Leonardo Da-Vinci”.

My 14 year old daughter announced, when she was 5, that she will be an assistant to the nursery teacher. The assistant was very flattered but told her “You can be anything you want to be”. The child’s vision gradually changed, following her interest in science, until she said, a few years back, “I think I might be a physicist”. No obligation.

I remember that until I was 14 I was sure I will be a teacher, following my mother’s footsteps. My first grade teacher, and some teachers after her, were certain I will become a writer. I became a journalist when I was 16, and remained with this career for 15 years.

But who would have guesses I will become what I am today? It’s not a single thing. I am many things, and I enjoy it. No single title. If asked today what will I be when I grow up, I’d say I don’t know. And I am much closer to grown up then my kids…

So many people I have been meeting for the past decade are such: people who are many things, or people who are …something… that didn’t exist, let alone have a clear title, when we were kids.

So what will Yonatan be when he grows up? Who knows ?!? Just be open to all options, I say.

Recently I was told by a friend that non-profit investments in Internet (social) ventures will not slow down at the same rate as investments made in similar projects for profit. I went back to that article I read last February on the NY Times titled “A capitalist jolt for charity“, by Steve Lohr. I keep getting back to this article because it deals with the hottest topics on my daily agenda - education Internet, and also for and non profit investments in hi-tech.

As someone who was once a senior financial reporter I must admit this is not the first financial crisis I have encountered. Of course each one always seem worst than the previous one, but experience shows we can’t predict the future. Not really. We can guess, assume, or offer our expert opinions. Still, I am curious about these experts’ opinions this time more than before.

I looked at a financial crisis in the past as a reporter, but this time I look at it from a different perspective: For the past decade I have been working with startup companies emerging from Israel. I offer my services as a communications strategist to those companies. I know the venture arena pretty well and try to keep pace with new markets. What I am curious about now is the course this crisis will take in my back yard.

Many people are familiar with the saying “when it rains - everybody gets wet”. When there is an economical crisis - all markets will suffer. Some more, some less, some first, some later. I am inviting experts to suggest: where, on this line, are the startup companies? By startups I mean companies that still depend on ongoing investments to get to that point where they generate enough profit to operate and keep the R&D going.

Can you imagine investments in hi-tech stop? Or cut in half? If so, which industries will suffer first? Is it going to be the semiconductors, who need the highest investments and take the longest to reach the exit? Or is it going to be the many Internet ventures, which may cost little, but carry a high risk of loosing these pennies?

What is your opinion?

“…anybody in the world can invest in the life of a deserving entrepreneur…”.
This quote belongs to kiva.org, third place winner of the “membersproject“. That’s the “American Express” project, offering an initial investment of up to $1.5 million, in a world changing project, chosen by visitors’ votes. My favorite was this 3rd place. The idea is so simple and so beautiful it simply brought up a smile.

Entrepreneurship occupies me a lot so I visited kiva.org web site. When I looked at the entrepreneurship categories I couldn’t find any mention of hi-tech. But then, there is also no mention of Israel… The rate of entrepreneurships per capita in Israel is extremely high. We look at entrepreneurs differently here. But it’s not like all we have here are hi-tech entrepreneurs. We also have the grocery shops, the farmers, craftsmanship and more. But hi-tech entrepreneurship occupies so much interest, offers so many jobs and rolls so much money, that it tends to over-shadow all other entrepreneurships.

Kiva.org is not interested in hi-tech entrepreneurships. There are plenty of angels, funds and organizations that are more than willing to invest in hi-tech. The idea of kiva.org is to offer struggling entrepreneurs, mostly from developing countries, who want to establish or expand their businesses, a loan to help them achieve their goal. In some cases “struggling” is an understatement and the loan could well turn into a donation that may help a family survive a few more weeks or months. The cleverness of their idea is that the loans, or donations, are small sums, made by private people, who want to make a difference. The risk is 25$ per lender, per loan. If the business does succeed, the loan can become profitable for the lender. Kiva promises to check the proposed businesses and also to offer training or mentoring to the entrepreneurs.

This idea is really exciting and I can understand their focus. But if we are talking about private people making a change with small sums, there are several more deserving territories of investments. Bear in mind that entrepreneurs, where ever they are, whatever the entrepreneurship, are struggling. Take a look at the dictionary definition: “the owner of a business who attempts to make money by risk and initiative”. Stress “risk”.

The first territory I would embark on is women entrepreneurship.
I don’t want to seem that chauvinist. In an ideal world there shouldn’t be a female category. I don’t particularly enjoy women-only events, for example. I find them too limiting. But then again, this is not an ideal world, and women do deserve the special attention and unique opportunities.

Just recently I heard about the beautiful TechAviv program, from the founder, Yaron Samid. The plan offers fresh Israeli hi-tech entrepreneurs the chance to learn from the veterans and get a substantial support. The plan requires, however, that you leave Israel, your home, friends and family, and travel to the US for several months. Interesting idea. Certainly not for mothers or married women. Women, as a complete gender, are underestimated as entrepreneurs. That’s in spite of the fact that they are not less inventive or capable of men and excel at multi tasking and passion. To be fair, I must make a distinction between married or mothers and unmarried, non mothers. The latter, being free from family obligations, are more flexible. However, comparing a single woman entrepreneur and a single man entrepreneur, at the same age, nobody can claim they are looked at with the same respect, trust or appreciation.

So I found myself looking for women entrepreneurs at kiva.org. Most of the projects I have seen seem strange to me, an Israeli entrepreneur, especially as I was looking for women entrepreneurship. One example is an entrepreneurship of a woman who is asking for a loan so she could buy scraps for her husband’s scrap yard. Another entrepreneur was looking for a loan to finance her kids’ school fee and the building of her house. Great idea, not exactly a business, though. If Kiva.org really intends to make a difference and claim to send mentors and guides to these countries, they should begin by explaining the idea of making a profitable business. The idea of asking for baksheesh, schnorr, scrounge seems clear enough by now.

“Isn’t it?”, I asked Liat Vardi, a woman entrepreneur of women entrepreneurship. Liat has established, some 5 months ago, the f5-Refreshing Women Venture, and its goal is to inspire women, help get professional advice and support, as well as networking. The f5 is a group that meets once a month for lectures and networking. “Kiva, in a way, was an inspiration of mine,” she agreed, and I filled with hope.

As an ex senior financial reporter I can’t really ignore the global financial state as if it doesn’t concern me at all. However, the ex clarifies I no longer experience the waves of adrenalin I used to have during previous local and global financial dramas I covered in the past. Many people are really worried about the crisis. I chose not to. Not because there is no reason to worry, but because it is a waste of energy and attention. Nowadays I have so many things I can worry about, I can be picky and decide what I should be concerned about and what I shouldn’t.

Global financials will have to wait. Strangely enough, this situation strengthens my belief in the philanthropic business model I am planning for my startup company. So before I waste any gloomy thoughts about the financials, I prefer to dedicate this gloominess to the state of education. There I feel I can do something. Turn the gloominess into a warrior energy. Make a difference. I wish I could share this feeling with more people. That would make even a greater difference.

People, -yes! education is something we can all affect. Unlike huge mortgage banks… On this page, we can leave our footprint.

Will you join me?

Transformation

Yom Kippur is one of the most elegant days of the year in my view. It has a unique holiness all over it. I get excited every year after the New Year day when Yom Kippur approaches, looking forward to the people interaction, neighborhood networking, on this day.

What enables this unique interaction is the silence. It is the quietest day in the year. On this day even in the busiest cities one can hear the birds and the leaves and listen to the waves and the wind. Not only do you not hear any music, but also engines, motors, cars. No TV, almost no Internet.

With no operating entertainment elements what you are left with is people - and bicycles. The kids have a one time (per year) opportunity to ride their bike on the wide roads, which are normally filled with traffic, but are empty on Yom Kippur. The people have a chance to sit on a bench or even on the pavement and get to know their neighbors.

I am not a religious Jew. Yet there is no way to appreciate the godly feeling that fills the streets on this day. After 24 hours of silence complete neighborhoods, religious or not, walk to the nearest synagogue to hear the Shofar - the Ram’s horn- blown, announcing the end of the fast.

On the way back home first cars start their engines and a silent longing is locked until next year.

The Hebrew year 5769 has just begun. With it began a new and a crucial year in the life of the kids4kids venture I am leading.
Kids4kids is the temporary name I had given to the network I established on ning. Its purpose is to connect kids from all over the world to help each other complete their homework assignments in a fun way, a networking way.

So what are my wishes for the New Year?
That it will be a year of networking happiness and knowledge. It will be a year for growth and achievements. This will be a year for new global friendships.

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